Website Redesign & Paid Search Drive Growth for Kathy’s Music
Client:
Kathy’s Music
Industry:
Music Education
Services Provided:
Website Redesign and Paid Search Advertising
The Challenge:
Kathy’s Music is a respected music school offering Kindermusik® for young children and private music lessons for all ages. Despite their strong reputation, they were facing challenges converting website traffic into new student inquiries and school visits.
The site lacked a user-friendly structure, had minimal calls to action, and wasn’t showing up prominently in search results. Kathy’s Music needed a modern, conversion-focused website and a digital advertising strategy to attract and convert local families.
Our Strategy:
Flying Cork implemented a two-pronged approach: a full website redesign and a targeted paid search campaign.
Website Redesign:
-Persona-driven content and UX to align with parents’ decision-making journeys
-Mobile-optimized layout with fast load times and simplified navigation
-Clear Calls to Action (CTAs) across every page to prompt tour bookings and inquiries
Paid Search Campaign:
-Launched Google Ads campaigns targeting high-intent local keywords like “music lessons near me” and “Kindermusik Pittsburgh”
-Developed ad copy tailored to parents’ needs and pain points
-Continuously monitored and optimized campaigns for conversions and cost-efficiency
The Results:
-Higher conversion to school visits, thanks to clear CTAs and simplified scheduling.
-Significant growth in phone and email inquiries tied directly to paid search traffic
-Improved Google visibility, with ads appearing for top relevant local searches
