Back Roads Solutions offers turnkey land, environmental, construction, and aerial surveying services to support energy and infrastructure development projects. However, their website was outdated, overloaded with content, and difficult for clients to navigate. The disorganized layout made it hard for visitors to understand their offerings and take action.
They needed a modern, easy-to-navigate website that would clearly highlight their services and guide potential clients toward scheduling a call.
Our Strategy:
Flying Cork executed a full website redesign focused on clarity, usability, and conversion:
-Streamlined content to highlight core services without overwhelming the user
-Simplified navigation for quicker access to service categories
-Clear calls to action throughout the site to encourage contact and lead generation
-Modernized design to reflect the professionalism and scope of Back Roads’ operations
The Results:
-Improved user experience with faster, more intuitive navigation
-Increased time on site and lower bounce rates
-More inquiries through strategically placed CTAs
-A professional, modern digital presence that aligns with the company’s high-quality field services
