ITSENCLOSURES is a leading U.S. manufacturer of rugged, NEMA-rated industrial enclosures designed to protect sensitive electronics—like computers, printers, and LCD displays—in harsh environments such as manufacturing floors, washdown facilities, and outdoor installations.
While their products are high-performance and built for demanding applications, their digital presence needed an upgrade. The website lacked modern design, was difficult to navigate, and didn’t support a strong eCommerce or lead generation funnel. They also wanted to drive more qualified traffic through paid search but weren’t seeing meaningful results.
Our Strategy:
Flying Cork delivered a strategic overhaul of the digital experience to reflect ITSENCLOSURES’ high-quality product line:
-Website Redesign with clear navigation by product category, application, and industry
-Conversion-focused layout with CTAs tailored for both quote requests and online purchasing
-eCommerce enhancements to better showcase technical specs, media, and support materials
-Paid Search Campaigns targeting industry-specific keywords and high-intent commercial buyers
The Results:
-Improved site structure and UX, leading to increased engagement and longer visit duration
-Higher visibility in Google Ads and stronger ROI from paid search traffic
-Growth in product page conversions and quote submissions
-A digital experience that aligns with the precision and reliability of ITSENCLOSURES products
