SagsAway produces American-made, DIY foam insert kits that help restore sagging sofas, recliners, and mattresses using military-grade support foam. While their product solves a clear problem, their digital storefront was falling short.
The website was outdated, lacked clear calls to action, and made it difficult for users to understand the value of the product or make a purchase. On top of that, they were struggling to gain traction in search engine visibility and paid advertising performance.
Our Strategy:
Flying Cork provided a comprehensive digital overhaul designed to boost visibility, engagement, and sales:
-Website Redesign focused on modern visuals, streamlined navigation, and mobile-friendly UX
-Strong calls to action placed throughout the site to guide visitors toward purchase
-Paid Search Campaigns launched on Google Ads targeting product-specific, solution-driven keywords
-Optimized eCommerce flow to simplify product education and checkout
The Results:
-Increased website traffic and time on site
-Boost in online conversions and product sales
-Improved search engine visibility and click-through rates from paid ads
-A more professional, trustworthy digital storefront that supports SagsAway’s DIY-focused audience
