The Brownson House is a long-standing nonprofit organization dedicated to providing youth sports programs in Washington County, PA. It operates two key facilities: The Brownson House and Vernon C. Neal Sportsplex.
However, their website had significant issues:
-Visitors struggled to find the correct facility or program.
-Registration was only available in person, creating a time-consuming process for both families and staff.
-Program management and payment tracking were done manually, leading to inefficiencies and errors.
They needed a digital solution that would modernize operations, streamline communication, and make online registration intuitive for users.
Our Strategy:
Flying Cork implemented a full digital transformation by rebuilding the website using SportsEngine, a robust platform tailored for sports program management.
Key elements of the solution included:
-Custom website design with clear facility navigation, allowing users to easily select between The Brownson House and Vernon C. Neal.
-Integrated online registration for every sport, season, and facility.
-Secure online payments, enabling families to pay registration fees directly on the website.
-Administrative tools to track payments, registrations, and team sign-ups in real time.
In addition, we handled the domain transfer to ensure uninterrupted service and better control of site security and ownership.
The Results:
-Online registration adoption increased immediately, reducing the need for in-person paperwork.
-Time savings for staff, who now spend less time managing registrations and payments manually.
-Improved user experience, with families able to find programs, register, and pay within minutes.
-Streamlined seasonal updates, making it easier to prepare for each new sport season.
